Exclusive: Japan’s Sharp cuts iPad screen output

TOKYO/SEOUL (Reuters) – Sharp Corp has nearly halted production of 9.7-inch screens for Apple Inc’s iPad, two sources said, possibly as demand shifts to its smaller iPad mini.

Sharp’s iPad screen production line at its Kameyama plant in central Japan has fallen to the minimal level to keep the line running this month after a gradual slowdown began at the end of 2012 as Apple manages its inventory, the industry sources with knowledge of Sharp’s production plans told Reuters.

Sharp has stopped shipping iPad panels, the people with knowledge of the near total production shutdown said. The exact level of remaining screen output at Sharp was not immediately clear but it was extremely limited, they said.

Company spokeswoman Miyuki Nakayama said: “We don’t disclose production levels.”

Apple officials, contacted late in the evening after normal business hours in California, did not have an immediate comment.

The sources didn’t say exactly why production had nearly halted. Among the possibilities are a seasonal drop in demand, a switch to another supplier, a shift in the balance of sales to the mini iPad, or an update in the design of the product.

Macquarie Research has estimated that iPad shipments will tumble nearly 40 percent in the current quarter to about 8 million from about 13 million in the fourth quarter, although Apple’s total tablet shipments will show a much smaller decrease due to strong iPad mini sales.

APPLE SHARES

Any indication that iPad sales are struggling could add to concern that the appeal of Apple products is waning after earlier media reports said it is slashing orders for iPhone 5 screens and other components from its Asian suppliers.

Those reports helped knock Apple’s shares temporarily below $ 500 this week, the first time its stock had been below the threshold mark in almost one year.

Apple, the reports said, has asked state-managed Japan Display, Sharp and LG Display to halve supplies of iPhone panels from an initial plan for about 65 million screens in January-March. Apple is losing ground to Samsung, as well as emerging rivals including China’s Huawei Technologies Co Ltd and ZTE Corp.

NO BIG CHANGE AT OTHER MAKERS

In addition to Sharp, Apple also buys iPad screens from LG Display Co Ltd, its biggest supplier, and Samsung Display, a flat-panel unit of Samsung Electronics.

Both LG Display and Samsung Display declined to comment.

A source at Samsung Display, however, said there had not been any significant change in its panel business with Apple, which has been steadily reducing panel purchases from the South Korean firm.

A person who is familiar with the situation at LG Display said iPad screen production in the current quarter had fallen from the previous quarter ending in December, mainly due to weak seasonal demand that is typical after the busy year-end holiday sales period.

Sterne Agee analyst Shaw Wu said some of the product cutbacks at Sharp are probably seasonal.

“The March quarter is almost always weaker than the December quarter,” he said, adding that Apple also consolidates suppliers of certain components during quarters with weaker demand. “The Korean manufacturers are more efficient and typically have lower costs.”

Apple’s iPad sales may have also suffered amid a weak Christmas shopping period that hurt other consumer gadget makers as well.

CROWD OF RIVAL PRODUCTS

Apple also faces stiffening competition in tablets from a growing crowd of rival products from makers including Samsung with its Galaxy and Microsoft Corp’s Surface. A consumer shift to smaller 7-inch screen devices, which Apple responded to late last year by launching its iPad mini for $ 329, are adding pressure.

BNP Paribas expects the iPad mini will eat into sales of the full-sized iPad, with the mini rise to 60 percent of total iPad shipments in the January-March quarter.

Looking to cut into Apple’s market share in the smaller segment are Amazon.com Inc with its Kindle and Google Inc with its Nexus 7.

CEO Tim Cook, who is credited with building Apple’s Asian supply chain, has overseen several gadget launches, including the iPhone 5, the latest iPad models and the iPad mini during his first year, is under pressure to deliver the kind of product innovations that wowed consumers during Steve Jobs’ tenure to keep his company’s profit growth stellar.

Sharp, which also supplies screens for the iPhone, has been working with its main banks on a restructuring plan after posting a $ 5.6 billion loss for the past fiscal year. To secure emergency financing from lenders including Mizuho Financial Group and Mitsubishi Financial Group it had mortgaged its domestic factories and offices including the one building screens for Apple.

In December, Qualcomm Inc agreed to invest as much as $ 120 million in Sharp and the two companies said they would work to develop new power-saving screens.

(Additional reporting by Poornima Gupta in San Francisco; Writing by Tim Kelly; Editing by Ken Wills and Richard Chang)

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Anti-doping officials say Armstrong must say more

For anti-doping officials, Lance Armstrong's admission of cheating was only a start. Now they want him to give details — lots of them — to clean up his sport.

Armstrong's much-awaited confession to Oprah Winfrey made for riveting television, but if the disgraced cyclist wants to take things further, it will involve several long days in meetings with anti-doping officials who have very specific questions: Who ran the doping programs, how were they run and who looked the other way.

"He didn't name names," World Anti-Doping Agency President John Fahey told The Associated Press in Australia. "He didn't say who supplied him, what officials were involved."

In the 90-minute interview Thursday night with Winfrey — the first of two parts broadcast on her OWN network — Armstrong said he started doping in the mid-1990s, using the blood booster EPO, testosterone, cortisone and human growth hormone, as well as engaging in outlawed blood doping and transfusions. The doping regimen, he said, helped him in all seven of his Tour de France wins.

His openness about his own transgressions, however, did not extend to allegations about other people. "I don't want to accuse anybody," he said.

But he might have to name names if he wants to gain anything from his confession, at least from anti-doping authorities.

Armstrong has been stripped of all his Tour de France titles and banned for life. A reduction of the ban, perhaps to eight years, could allow him to compete in triathlons in 2020, when he's 49.

Almost to a person, those in cycling and anti-doping circles believe it will take nothing short of Armstrong turning over everything he knows to stand any chance of cutting a deal to reduce his ban.

"We're left wanting more. We have to know more about the system," Tour de France race director Christian Prudhomme told the AP. "He couldn't have done it alone. We have to know who in his entourage helped him to do this."

U.S. Anti-Doping Agency chief Travis Tygart, who will have the biggest say about whether Armstrong can return to competition, also called his confession a small step in the right direction.

"But if he is sincere in his desire to correct his past mistakes, he will testify under oath about the full extent of his doping activities," he said.

Pierre Bordry, the head of the French Anti-Doping Agency from 2005-10, said there was nothing to guarantee that Armstrong isn't still lying and protecting others.

"He's going in the right direction, but with really small steps," Bordry said. "He needs to bring his testimony about the environment and the people who helped him. He should do it before an independent commission or before USADA and that would no doubt help the future of cycling."

It's doubtful Armstrong could get the same kind of leniency today as he might have had he chosen to cooperate with USADA during its investigation. But in an attempt to rid cycling of the doping taint it has carried for decades, USADA, WADA and the sport's governing body aren't satisfied with simply stopping at its biggest star. They still seek information about doctors, team managers and high-ranking executives.

Tyler Hamilton, whose testimony helped lead to Armstrong's downfall, says if Armstrong is willing to provide information to clean up the sport, a reduction in the sanctions would be appropriate, even if it might be hard to stomach after watching USADA's years of relentless pursuit of the seven-time Tour de France winner.

"The public should accept that," Hamilton said. "I'm all for getting people to come clean and tell the truth. I'm all for doctors, general managers and everyone else coming forward and telling the truth. I'm all for anyone who crossed the line coming forward and telling the truth. No. 1, they'll feel better personally. The truth will set you free."

The International Cycling Union (UCI) has been accused of protecting Armstrong and covering up positive tests, something Armstrong denied to Winfrey.

"I am pleased that after years of accusations being made against me, the conspiracy theories have been shown to be nothing more than that," said Hein Verbruggen, the president of the UCI from 1991-2005. "I have no doubt that the peddlers of such accusations and conspiracies will be disappointed by this outcome."

But Verbruggen was among the few who felt some closure after the first part of Armstrong's interview with Winfrey. The second was set for Friday night.

Most of the comments either urged him to disclose more, or felt it was too little, too late.

"There's always a portion of lies in what he says, in my opinion," retired cyclist and longtime Armstrong critic Christophe Bassons said. "He stayed the way I thought he would: cold, hard. He didn't let any sentiment show, even when he spoke of regrets. Well, that's Lance Armstrong. He's not totally honest even in his so-called confession. I think he admits some of it to avoid saying the rest."

___

AP Sports Writers Jerome Pugmire in Paris, Dennis Passa, John Pye and Neil Frankland in Melbourne; Stephen Wilson in London; Steve McMorran in Wellington, New Zealand; Nesha Starcevic in Frankfurt, Germany; and Andrew Dampf in Cortina, Italy, contributed to this report.

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Well: A Great Grain Adventure

This week, the Recipes for Health columnist Martha Rose Shulman asks readers to go beyond wild rice and get adventurous with their grains. She offers new recipes with some unusual grains you may not have ever cooked or eaten. Her recipes this week include:

Millet: Millet can be used in bird seed and animal feed, but the grain is enjoying a renaissance in the United States right now as a great source of gluten-free nutrition. It can be used in savory or sweet foods and, depending on how it’s cooked, can be crunchy or creamy. To avoid mushy millet, Ms. Shulman advises cooking no more than 2/3 cup at a time. Toast the seeds in a little oil first and take care not to stir the millet once you have added the water so you will get a fluffy result.

Triticale: This hearty, toothsome grain is a hybrid made from wheat and rye. It is a good source of phosphorus and a very good source of magnesium. It has a chewy texture and earthy flavor, similar to wheatberries.

Farro: Farro has a nutty flavor and a chewy texture, and holds up well in cooking because it doesn’t get mushy. When using farro in a salad, cook it until you see that the grains have begun to splay so they won’t be too chewy and can absorb the dressing properly.

Buckwheat: Buckwheat isn’t related to wheat and is actually a great gluten-free alternative. Ms. Shulman uses buckwheat soba noodles to add a nutty flavor and wholesomeness to her Skillet Soba Salad.

Here are five new ways to cook with grains.

Skillet Brown Rice, Barley or Triticale Salad With Mushrooms and Endive: Triticale is a hybrid grain made from wheat and rye, but any hearty grain would work in this salad.

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Skillet Beet and Farro Salad: This hearty winter salad can be a meal or a side dish, and warming it in the skillet makes it particularly comforting.

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Warm Millet, Carrot and Kale Salad With Curry-Scented Dressing: Millet can be tricky to cook, but if you are careful, you will be rewarded with a fluffy and delicious salad.

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Skillet Wild Rice, Walnut and Broccoli Salad: Broccoli flowers catch the nutty, lemony dressing in this winter salad.

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Skillet Soba, Baked Tofu and Green Bean Salad With Spicy Dressing: The nutty flavor of buckwheat soba noodles makes for a delicious salad.

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Boeing Closer to Answer on 787s, but Not to Getting Them Back in Air

Issei Kato/Reuters

Safety inspectors looked over a 787 on Friday in Japan. The plane made an emergency landing after receiving a smoke alarm.

With 787 Dreamliners grounded around the world, Boeing is scrambling to devise a technical fix that would allow the planes to fly again soon, even as investigators in the United States and Japan are trying to figure out what caused the plane’s lithium-ion batteries to overheat.

Ray LaHood, the transportation secretary, made it clear on Friday that a rapid outcome was unlikely, saying that 787s would not be allowed to fly until the authorities were “1,000 percent sure” they were safe.

“Those planes aren’t flying now until we have a chance to examine the batteries,” Mr. LaHood told reporters. “That seems to be where the problem is.”

The Federal Aviation Administration on Wednesday took the rare step of grounding Boeing’s technologically advanced 787s after a plane in Japan made an emergency landing when one of its two lithium-ion batteries set off a smoke alarm in the cockpit. Last week at Boston’s Logan Airport, a battery ignited in a parked 787.

The last time the government grounded an entire fleet of airplanes was in 1979, after the crash of a McDonnell Douglas DC-10.

The grounding comes as the United States is going through a record stretch of safe commercial jet flying: It has been nearly four years since a fatal airline crash, with nearly three billion passengers flying in that period. The last airliner crash, near Buffalo, N.Y., came after a quiet period of two and a half years, which suggests a declining crash rate.

Investigators in Japan said Friday that a possible explanation for the problems with the 787’s batteries was that they were overcharged — a hazard that has long been a concern for lithium-ion batteries. But how that could have happened to a plane that Boeing says has multiple systems to prevent such an event is still unclear.

Given the uncertainty, it will be hard for federal regulators to approve any corrective measures proposed by Boeing. To lift the grounding order, Boeing must demonstrate that any fix it puts in place would prevent similar episodes from happening.

The government’s approach, while prudent, worries industry officials who fear it does not provide a rapid exit for Boeing.

The F.A.A. typically sets a course of corrective action for airlines when it issues a safety directive. But in the case of the 787, the government’s order, called an emergency airworthiness directive, required that Boeing demonstrate that the batteries were safe but did not specify how.

While the government and the plane maker are cooperating, there are few precedents for the situation.

“Everyone wants the airplane back in the air quickly and safely,” said Mark V. Rosenker, a former chairman of the National Transportation Safety Board. “But I don’t believe there will be a corner cut to accomplish that. It will happen when all are confident they have a good solution that will contain a fire or a leak.”

Boeing engineers, Mr. Rosenker said, are working around the clock. “I bet they have cots and food for the engineers who are working on this,” he said. “They have produced a reliable and safe aircraft and as advanced as it is, they don’t want to put airplanes in the air with the problems we have seen.”

The government approved Boeing’s use of lithium-ion batteries to power some of the plane’s systems in 2007, but special conditions were imposed on the plane maker to ensure the batteries would not overheat or ignite. Government inspectors also approved Boeing’s testing plans for the batteries and were present when they were performed.

Even so, after the episode in Boston, the federal agency said it would review the 787’s design and manufacturing with a focus on the electrical systems and batteries. The agency also said it would review the certification process.

The 787 has more electrical systems than previous generations of airplanes. These systems operate hydraulic pumps, de-ice the wings, pressurize the cabin and handle other tasks. The plane also has electric brakes instead of hydraulic ones. To run these systems, the 787 has six generators with a capacity equivalent to the power needed by 400 homes.

Nicola Clark and Christopher Drew contributed reporting.

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The Lede Blog: Live Updates on Armstrong's Oprah Interview

The Lede is rounding up online reaction to Lance Armstrong’s interview with Oprah Winfrey on Thursday night in real-time, with additional fact-checking and context provided by Juliet Macur and Sarah Lyall. The broadcast begins at 9 p.m. Eastern Time and will be streamed live on the Oprah Winfrey Network’s Web site.

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Video game puts players in shoes of Syrian rebels

BEIRUT (AP) — A new video game based on Syria‘s civil war challenges players to make the hard choices facing the country’s rebels. Is it better to negotiate peace with the regime of President Bashar Assad, for example, or dispatch jihadist fighters to kill pro-government thugs?

The British designer of “Endgame: Syria” says he hopes the game will inform people who might otherwise remain ignorant about the conflict.

Views differ, however, on the appropriateness of using a video game to discuss a complex crisis that has killed more than 60,000 people since March 2011. Computer giant Apple has refused to distribute the game and some consider the mere idea insulting. Others love it, and one fan from inside Syria has suggested changes to make the game better mirror the actual war.

The dispute comes amid wider arguments about violent video games since last month’s shooting in Newtown, Connecticut, that left 20 children and six adults dead. This week, the National Rifle Association revised the recommended age for a new shooting game after criticisms by liberal groups.

Tomas Rawlings, who designed the Syria game, said he got the idea while watching TV pundits debate the possible consequences of directly arming Syria’s rebels, which Western nations have declined to do. He said he thought a game could explore such questions by allowing players to make choices and see their consequences.

“For those who don’t want to read a newspaper but still care about the world, this is a way for them to find out about things,” said Rawlings, the design and production director of U.K.-based Auroch Digital.

In the simple game, which took about two weeks to build, the player assumes the role of the rebels seeking to topple Assad’s regime. The play alternates between political and military stages. In each stage, the player sees cards representing regime actions and must choose the rebel response.

The choices seek to mirror the real conflict. The regime may get declarations of support from Russia, China or Iran to boost its popularity while the rebels receive support from the United States, Turkey or Saudi Arabia – reflecting the foreign powers backing the two sides.

In battle, the regime may deploy conventional military forces like infantry, tanks and artillery as well as pro-government thugs known as shabiha. The rebels’ choices include sympathetic Palestinian or Kurdish militias, assassins or jihadist fighters known as muhajideen.

Some of the rebels’ strongest attacks also kill civilians, reducing rebel popularity and seeking to reflect the war’s complexity.

All along, the player is given basic information about the conflict, learning that Islamists once persecuted by the regime now consider the fight a holy war and that the shabiha are accused of massacring civilians.

The game ends when one side loses its support or the sides agree to a peace deal. The player is then told what follows. The longer the fighting lasts, the worse the aftermath, as chaos, sectarian conflict and Islamic militancy spread.

The lasting impression is that no matter which side wins, Syria loses.

Rawlings said that’s the game’s point.

“You can win the battle militarily but still lose the peace because the cost of winning militarily has fractured the country so much that the war keeps going,” he said. “You can also end the war so that there is less of that.”

The game was released on the company’s website and as a free download from Google for Android devices on December 12. Rawlings submitted the game to Apple to distribute via its App Store but the company rejected it.

Apple declined to comment, but Rawlings’s rejection referred to a company guideline for mobile apps: ” ‘Enemies’ within the context of a game cannot solely target a specific race, culture, a real government or corporation, or any other real entity.”

Rawlings is modifying the game, though he worries it will weaken it.

“It will still be the same overall experience, but it will reduce the value of the game to inform people,” he said.

News of the game was greeted with a mix of interest and outrage online. Some complained that players can’t take the regime side, while others found it wrong to make a game about a brutal war.

“Rawlings has mistakenly understood the Syrian war as a nonchalant ‘experience’ that people can play while waiting for the train to work,” said Samar Aburahma, a university student of Palestinian descent in San Francisco who refused to try the game. “It is beyond insulting to Syrians, especially given the fact that war is ongoing.”

Others find it a valuable, if limited, approach to the conflict.

Andrea Stanton, a religious studies professor at the University of Denver who studies Syria, said she responded emotionally to the game.

“It isn’t really a fun game to play,” she said, noting that she was angry when she lost and felt dread when the frequency of deadly regime airstrikes went up as the game progressed – as it has in the real conflict.

“This a very sobering game in that you sense how quickly the military stakes escalate and how little the political phase has to do with actual Syrians,” she said.

She is organizing a campus activity for students to play and discuss the game.

“I think it is very valuable for teaching and getting people to experience a sense of the limited options the rebels face,” she said.

It is unclear how many people have played the game. Google says it has been downloaded as many as 5,000 times from its site, and Rawlings says more have played online. He guesses more than 10,000 people have tried it.

Few in Syria are likely to have played it, since fighting has made the Internet and even electricity rare in some parts of the country.

One 18-year-old Syrian gamer liked the game so much, however, that he sent Rawlings a list of suggestions for improvement.

Reached via Skype, he said the jihadist fighters should be called Jabhat al-Nusra, after an extremist rebel group that the U.S. has designated as a terrorist organization.

He also pointed out that few rebel groups have tanks, as they do in the game, and suggested new rebel tactics.

“Car bombs are used lots in Syria, so that would make the game more realistic,” he said.

He said he hoped the game would help people understand the situation.

“I wish there were a 3D strategy game about Syria so you could feel the destruction on the ground,” he said.

The player, who spoke on condition of anonymity for fear of reprisals, said his feelings playing the game often mirror his feelings about the war. He wants peace but can’t imagine the rebels accepting a negotiated solution given how many people have died.

“Right this second, I want the war in Syria to stop, but when you see what is happening on the ground there is no way to make peace,” he said. “When I play the game like a rebel, I have to reject the peace.”

___

Associated Press writer Michael Liedtke contributed reporting.

Online: http://gamethenews.net/index.php/endgame-syria/

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Te'o mentioned 'girlfriend' twice recently

SOUTH BEND, Ind. (AP) — Not once but twice after he supposedly discovered his online girlfriend of three years never even existed, Notre Dame All-American linebacker Manti Te'o perpetuated the heartbreaking story about her death.

An Associated Press review of news coverage found that the Heisman Trophy runner-up talked about his doomed love in a Web interview on Dec. 8 and again in a newspaper interview published Dec. 10. He and the university said Wednesday that he learned on Dec. 6 that it was all a hoax, that not only wasn't she dead, she wasn't real.

On Thursday, a day after Te'o's inspiring, playing-through-heartache story was exposed as a bizarre lie, Te'o and Notre Dame faced questions from sports writers and fans about whether he really was duped, as he claimed, or whether he and the university were complicit in the hoax and misled the public, perhaps to improve his chances of winning the Heisman.

Yahoo sports columnist Dan Wetzel said the case has "left everyone wondering whether this was really the case of a naïve football player done wrong by friends or a fabrication that has yet to play to its conclusion."

Gregg Doyel, national columnist for CBSSports.com, was more direct.

"Nothing about this story has been comprehensible, or logical, and that extends to what happens next," he wrote. "I cannot comprehend Manti Te'o saying anything that could make me believe he was a victim."

On Wednesday, Te'o and Notre Dame athletic director Jack Swarbrick said the player was drawn into a virtual romance with a woman who used the phony name Lennay Kekua, and was fooled into believing she died of leukemia in September. They said his only contact with the woman was via the Internet and telephone.

Te'o also lost his grandmother — for real — the same day his girlfriend supposedly died, and his role in leading Notre Dame to its best season in decades endeared him to fans and put him at the center of college football's biggest feel-good story of the year.

Relying on information provided by Te'o's family members, the South Bend Tribune reported in October that Te'o and Kekua first met, in person, in 2009, and that the two had also gotten together in Hawaii, where Te'o grew up.

Sports Illustrated posted a previously unpublished transcript of a one-on-one interview with Te'o from Sept. 23. In it, he goes into great detail about his relationship with Kekua and her physical ailments. He also mentioned meeting her for the first time after a game in California.

"We met just, ummmm, just she knew my cousin. And kind of saw me there so. Just kind of regular," he told SI.

Among the outstanding questions Thursday: Why didn't Te'o ever clarify the nature of his relationship as the story took on a life of its own?

Te'o's agent, Tom Condon, said the athlete had no plans to make any public statements Thursday in Bradenton, Fla., where he has been training with other NFL hopefuls at the IMG Academy.

Notre Dame said Te'o found out that Kekua was not a real person through a phone call he received at an awards ceremony in Orlando, Fla., on Dec. 6. He told Notre Dame coaches about the situation on Dec. 26.

The AP's media review turned up two instances during that gap when the football star mentioned Kekua in public.

Te'o was in New York for the Heisman presentation on Dec. 8 and, during an interview before the ceremony that ran on the WSBT.com, the website for a South Bend TV station, Te'o said: "I mean, I don't like cancer at all. I lost both my grandparents and my girlfriend to cancer. So I've really tried to go to children's hospitals and see, you know, children."

In a column that first ran in The Los Angeles Times, on Dec. 10, Te'o recounted why he played a few days after he found out Kekua died in September, and the day she was supposedly buried.

"She made me promise, when it happened, that I would stay and play," he said on Dec. 9 while attending a ceremony in Newport Beach, Calif., for the Lott Impact Awards.

On Wednesday, when Deadspin.com broke the story, Swarbrick said Notre Dame did not go public with its findings sooner because it expected the Te'o family to come forward first.

Asked if the NCAA was monitoring the Te'o story for possible rules violations, NCAA President Mark Emmert said:

"We don't know anything more than you do," he told reporters at the organization's convention in Dallas. "We're learning about this through the stories just the same as you are. But we have to wait and see what really transpired there. It's obviously (a) very disturbing story and it's hard to tell where the facts lie at this point.

"But Notre Dame is obviously looking into it and there will be a lot more to come forward. Right now, it just looks ... well, we don't know what the facts are, so I shouldn't comment beyond that."

Reporters were turned away at the main gate of IMG's sprawling, secure complex. Te'o remained on the grounds, said a person familiar with situation who spoke on condition of anonymity because neither Te'o nor IMG authorized the release of the information.

"This whole thing is so nutsy that I believe it only could have happened at Notre Dame, where mythology trumps common sense on a daily basis. ... Given the choice between reality and fiction, Notre Dame always will choose fiction," sports writer Rick Telander said in the Chicago Sun-Times.

"Which brings me to what I believe is the real reason Te'o and apparently his father, at least went along with this scheme: the Heisman Trophy.

Chicago Tribune columnist John Kass blasted both Te'o and Notre Dame.

"When your girlfriend dying of leukemia after suffering a car crash tells you she loves you, even if it might help you win the Heisman Trophy, you check it out," he said.

He said the university's failure to call a news conference and go public sooner means "Notre Dame is complicit in the lie."

"The school fell in love with the Te'o girlfriend myth," he wrote.

___

AP Sports Writers Ralph Russo and Tim Reynolds contributed to this report.

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Life, Interrupted: Brotherly Love

Life, Interrupted

Suleika Jaouad writes about her experiences as a young adult with cancer.

There are a lot of things about having cancer in your 20s that feel absurd. One of those instances was when I found myself calling my brother Adam on Skype while he was studying abroad in Argentina to tell him that I had just been diagnosed with leukemia and that — no pressure — he was my only hope for a cure.

Today, my brother and I share almost identical DNA, the result of a successful bone marrow transplant I had last April using his healthy stem cells. But Adam and I couldn’t be more different. Like a lot of siblings, we got along swimmingly at one moment and were in each other’s hair the next. My younger brother by two years, he said I was a bossy older sister. I, of course, thought I knew best for my little brother and wanted him to see the world how I did. My brother is quieter, more reflective. I’m a chronic social butterfly who is probably a bit too impulsive and self-serious. I dreamed of dancing in the New York City Ballet, and he imagined himself playing in the N.B.A. While the sounds of the rapper Mos Def blared from Adam’s room growing up, I practiced for concerto competitions. Friends joked that one of us had to be adopted. We even look different, some people say. But really, we’re just siblings like any others.

When I was diagnosed with cancer at age 22, I learned just how much cancer affects families when it affects individuals. My doctors informed me that I had a high-risk form of leukemia and that a bone marrow transplant was my only shot at a cure. ‘Did I have any siblings?’ the doctors asked immediately. That would be my best chance to find a bone marrow match. Suddenly, everyone in our family was leaning on the little brother. He was in his last semester of college, and while his friends were applying to jobs and partying the final weeks of the school year away, he was soon shuttling from upstate New York to New York City for appointments with the transplant doctors.

I’d heard of organ transplants before, but what was a bone marrow transplant? The extent of my knowledge about bone marrow came from French cuisine: the fancy dish occasionally served with a side of toasted baguette.

Jokes aside, I learned that cancer patients become quick studies in the human body and how cancer treatment works. The thought of going through a bone marrow transplant, which in my case called for a life-threatening dose of chemotherapy followed by a total replacement of my body’s bone marrow, was scary enough. But then I learned that finding a donor can be the scariest part of all.

It turns out that not all transplants are created equal. Without a match, the path to a cure becomes much less certain, in many cases even impossible. This is particularly true for minorities and people from mixed ethnic backgrounds, groups that are severely underrepresented in bone marrow registries. As a first generation American, the child of a Swiss mother and Tunisian father, I suddenly found myself in a scary place. My doctors worried that a global, harried search for a bone marrow match would delay critical treatment for my fast-moving leukemia.

That meant that my younger brother was my best hope — but my doctors were careful to measure hope with reality. Siblings are the best chance for a match, but a match only happens about 25 percent of the time.

To our relief, results showed that my brother was a perfect match: a 10-out-of-10 on the donor scale. It was only then that it struck me how lucky I had been. Doctors never said it this way, but without a match, my chances of living through the next year were low. I have met many people since who, after dozens of efforts to encourage potential bone marrow donors to sign up, still have not found a match. Adding your name to the bone marrow registry is quick, easy and painless — you can sign up at marrow.org — and it just takes a swab of a Q-tip to get your DNA. For cancer patients around the world, it could mean a cure.

The bone marrow transplant procedure itself can be dangerous, but it is swift, which makes it feel strangely anti-climactic. On “Day Zero,” my brother’s stem cells dripped into my veins from a hanging I.V. bag, and it was all over in minutes. Doctors tell me that the hardest part of the transplant is recovering from it. I’ve found that to be true, and I’ve also recognized that the same is true for Adam. As I slowly grow stronger, my little brother has assumed a caretaker role in my life. I carry his blood cells — the ones keeping me alive — and he is carrying the responsibility, and often fear and anxiety, of the loving onlooker. He tells me I’m still a bossy older sister. But our relationship is now changed forever. I have to look to him for support and guidance more than I ever have. He’ll always be my little brother, but he’s growing up fast.

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Suleika Jaouad (pronounced su-LAKE-uh ja-WAD) is a 24-year-old writer who lives in New York City. Her column, “Life, Interrupted,” chronicling her experiences as a young adult with cancer, appears regularly on Well. Follow @suleikajaouad on Twitter.

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Advertising: Some Marketers Rethink Super Bowl Ad Previews

FEW on Madison Avenue who emulate the habits of highly effective people would admit to borrowing from the Nixon White House. But as marketers that will advertise in Super Bowl XLVII plan pregame strategies, many are opting for what was described during the Watergate era as a modified limited hangout.

Those marketers, which include Kraft Foods and Procter & Gamble, are deciding they will share part — but not all — of their Super Bowl commercials before the spots are broadcast by CBS on Feb. 3. Their decisions stand in contrast to what brands like Acura and Volkswagen did in the last two Super Bowls: offer consumers opportunities, days or weeks before the games, to watch online the entire spots or longer versions.

The increasing willingness of consumers to share information about Super Bowl ads on social media like Facebook, Twitter and YouTube has been encouraging sponsors to provide sneak peeks of the commercials. That departed from what Super Bowl sponsors had done for decades: stay mum, hoping to capitalize on the element of surprise to stimulate conversation and coverage.

But some executives say they see disadvantages to previewing Super Bowl spots in full because doing so could diminish, to use a term from another White House, the shock and awe.

“Right now, our plan is to hold back the spot till the day of the game,” said Chris Lillich, associate marketing director for North America laundry at Procter & Gamble, which will run a 30-second spot for Tide in the third quarter.

Providing full commercials in advance is “certainly a valid strategy,” Mr. Lillich said. “But we think doing the ‘big reveal’ in the game is going to do the best for us.”

Procter is scheduling a “significant” teaser campaign to begin next week, which ought to “generate a lot of buzz and still allow us to have that ‘big reveal,’ ” he said.

The Tide commercial, by Saatchi & Saatchi in New York, part of the Publicis Groupe, will feature the two teams to face each other in Super Bowl XLVII. It comes at the end of the first season of a multiyear deal designating Tide as the official detergent of the National Football League.

Kraft, like Procter, also intends to run a 30-second commercial in the third quarter of the game. The Kraft spot will be for MiO Fit, a new variety of its MiO line of “liquid water enhancer” that is to compete with sports beverages. Like Procter, Kraft will run a teaser campaign for its spot but resist the full Monty until the game.

“It has become more expected to do the prerelease,” said Doug Weekes, vice president for refreshment beverages at Kraft, and “it’s very tempting.”

But the concern is that previews would make the MiO Fit commercial “just a little bit less special,” Mr. Weekes said. “We prefer keeping it a surprise for our consumers.”

The star of the MiO Fit spot, by the New York office of Taxi, part of WPP, is the comedian Tracy Morgan. Just as the content of the commercial will be “totally unexpected” by viewers, said Michael Pierantozzi, co-executive creative director at Taxi New York, Mr. Morgan “is a totally unexpected sports-drink spokesman.”

“It’s a big, fun spot,” Mr. Pierantozzi said. “We wanted to save it for the Super Bowl because it’s the kind of spot you need to watch on the big screen on Super Bowl Sunday.”

Other marketers said they considered the surprise-and-delight approach before determining the revelatory route would be more rewarding.

“For me, it’s all about maximizing exposure,” said Steve Cannon, president and chief executive at Mercedes-Benz USA, which will run in the fourth quarter a one-minute commercial, by Merkley & Partners in New York, an Omnicom Group agency, for the 2014 CLA small coupe.

Even if millions of people watch the commercial online before the game, “it’s still going to be brand-new for 98 percent of the population,” he said, and such previews help defray the “big expense” of buying time in the game.

Five CLA teasers are to begin on television on Sunday, using the Rolling Stones song to be heard in the Super Bowl spot, “Sympathy for the Devil.” (That’s a plot clue — hint, hint.) Ten days later, a preview of the Super Bowl spot, in the form of a 90-second version, is to appear on Facebook and YouTube.

On Jan. 28, the Taco Bell division of Yum Brands plans a preview of its one-minute spot that will run in the second or third quarter of the Super Bowl. “Why not reward the people who love you?” asked Brian Niccol, chief marketing and innovation officer at Taco Bell. “I don’t think it does anything but amplify.”

Employee previews are planned, too. “We have access to all our restaurants via the Internet, and we’ll use that to share the ad,” Mr. Niccol said. “There are no bigger advocates for the brand than our team members.”

The plot of the Taco Bell commercial, about an unexpected night out for a group of aging friends, is evocative of “Cocoon” or the “Kick the Can” segment of “Twilight Zone: the Movie.” The spot will feature a Spanish version of the hit song “We Are Young.”

The agency creating the Taco Bell commercial — Deutsch L.A., part of the Interpublic Group of Companies — created the Volkswagen commercials in the 2011 and 2012 Super Bowls that benefited mightily from early releases of longer versions on YouTube.

“The people who viewed them and shared them before the games were the ones to tell everyone at the Super Bowl parties, ‘Quiet down, here comes that Volkswagen spot,’ ” said Michael Sheldon, chief executive at Deutsch L.A.

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Pakistan Rejects Preacher’s Politics and Says He Is at Risk

ISLAMABAD, Pakistan — Two days after a charismatic preacher swept into the capital surrounded by thousands of supporters, Pakistan’s government responded by rejecting his political agenda and hinting that an operation to dislodge him was imminent.

Interior Minister Rehman Malik told reporters on Wednesday that there were indications that suicide bombers planned to target the preacher, Muhammad Tahir-ul Qadri, who is in a bulletproof container near Parliament.

Mr. Qadri and his boisterous supporters, estimated at 25,000 people, could be the subject of a “targeted operation” as early as Thursday, Mr. Malik said. “For the safety of the women and children in the protest, I request you to leave by tomorrow,” he said at a news conference.

Mr. Qadri, 61, who has demanded that the government resign to make way for a caretaker administration, insisted that he was standing firm, but also suggested the standoff could be resolved within a couple of days, although he declined to specify how.

“We are in the victory zone and about to achieve our target,” he told The New York Times, speaking inside the fortified container, mounted on the back of a truck, from which he has delivered several fiery speeches. “The march will be successful in the next one or two days at most.”

Earlier, the information minister, Qamar Zaman Kaira, mocked Mr. Qadri’s demands at a news conference, and accused him of using the many women and children among his supporters as “human shields.” But Mr. Kaira said, “The people will not stand by him.” The government was showing some teeth after Mr. Qadri managed to lead his supporters into the capital, despite numerous obstacles, leaving officials looking outwitted.

The government’s authority was also challenged on Tuesday by the Supreme Court, which ordered the arrest of the prime minister, Raja Pervez Ashraf, as part of a corruption prosecution. The government has signaled that it intends to challenge the order when the case comes to court on Thursday morning; officials see the move as part of a long-running proxy battle between the chief justice, Iftikhar Muhammad Chaudhry, and the president, Asif Ali Zardari.

Pakistan’s military, meanwhile, has been grappling with its longtime foe India in the disputed province of Kashmir, where at least five soldiers from both sides have died in a series of skirmishes over the past two weeks.

In the latest episode, Pakistan said Wednesday that Indian troops had shot a Pakistani soldier at a position named Kundi, and lodged an official complaint with New Delhi. India denied responsibility. The tensions have raised worries that months of steady diplomatic progress between the rival neighbors could be undone. But hopes for a resolution of the dispute rose late on Wednesday when, after a phone conversation between senior commanders on both sides, India said an agreement to calm the situation had been reached.

Pakistan’s director general of military operations, Maj. Gen. Ashfaq Nadeem, spoke for 10 minutes with his Indian counterpart, Lt. Gen. Vinod Bhatia, an Indian spokesman told reporters.

The spokesman, Col. Jagdeep Dahiya, told Agence France-Presse that the Pakistani general “said strict instructions have been passed not to violate the cease-fire.”

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